SEMA News contacted three 2015 SEMA Show first-time exhibitors to find out about their experiences and what advice they would offer to exhibitors new to the Show for 2016.
Here is a list of first-time SEMA Show exhibitors in the Global Tire Expo—Powered by TIA section of the 2015 SEMA Show.
Each year, hundreds of new companies attend the SEMA Show for the first time, providing buyers access to more companies and products to meet the demands of their customers.
Four Expert Tips for Building Online Buzz for Your Booth Starting Today
The latest registration statistics for this year’s SEMA Show indicate a more than 5% increase in the number of buyers planning to hit the Show floor on Tuesday–Friday, November 4–7. With more buyers than ever coming to the Show, an exhibitor’s obvious goal is to entice as many of them into the company booth as possible. You’ll likely do this with new-product introductions, updates to signature product lines, booth demonstrations, project-vehicle reveals and even, perhaps, celebrity appearances. However, all of those tactics do little good if you don’t build buzz about them ahead of time.
Advice for First-Time (and Even Long-Time) Exhibitors
More than 130,000 automotive industry professionals will attend the 2014 SEMA Show, November 4–7, at the Las Vegas Convention Center (LVCC), and more than 60,000 of them will be buyers searching the aisles for products to carry in their retail outlets and installation centers. Historically, 87% of those buyers plan to purchase products from the Show’s exhibitors. With some forethought, a bit of research and a successful strategy, even first-time exhibitors can take full advantage of those sales opportunities at what has become the largest annual gathering of small businesses in the United States.
How Fusion Brakes Handled Its Very First SEMA Show
Thousands of companies exhibit at the SEMA Show each year, and tens of thousands of industry buyers come to the Show for the sole purpose of discovering new products and companies. Of the more than 2,000 exhibitors at the typical SEMA Show, some 400 to 600 are there for the first time. Many are small companies that bring never-before-seen products. In many cases, their decision to exhibit at the SEMA Show represents their single largest marketing cost of the year.
Clifford Leonard, founder/CEO of Fusion Brakes, based in Orange, California, found out at the 2013 SEMA Show just how much planning and preparation goes into exhibiting at the Show, especially when it's for the first time. Turns out all that hard work has paid off handsomely for the two-year-old start-up manufacturer of high-performance carbon ceramic brakes.