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Buying and Selling Brands

MergerWith many businesses in the automotive specialty-equipment market experiencing consolidation and some of the biggest names in the automotive sphere at the center of the activity, mergers and acquisitions have become important topics of discussion. As the market began to recover from the Great Recession, consolidation became a growing trend. Since then, private equity (PE) firms have continued to actively invest in aftermarket companies.

Spy Photos

’19 Toyota Supra: The new Toyota Supra is expected to arrive in 2018. The vehicle caught here wears less camouflage than previous prototypes, showing the coupe’s overall contours, massive front air intakes and the shape of the taillamps.

Grand Cherokee Trackhawk: This is the upcoming Jeep Grand Cherokee Trackhawk (LHD/RHD), caught showing off its HellCat engine.

Understanding Rich Data

Understanding Rich DataOften thrown about in today’s trendy business and marketing circles, “rich data” can be a confusing buzz term. Nevertheless, it’s become an essential component in the aftermarket supply chain for everyone from manufacturers to warehouse-distributors to retailers. Consequently, manufacturers can obtain a real advantage in mainstream markets if they grasp and follow the latest rich-data best practices.

Hot-Rod Products

Hot Rod Alley at the SEMA Show includes a mix of street rod, custom car and street-performance products and services pertaining to everything from classic ’30s vehicles to ‘70s musclecars and beyond. This diverse category showed growth for the third consecutive year at the SEMA Show. For 2016, the number of companies exhibiting in the hot rod segment grew 2% and occupied 4% more square footage on the Show floor than in the prior year.

The Tech Transfer Portal

Tech TransferThe SEMA Garage’s Tech Transfer program was originally conceived as a way to help member companies acquire original-equipment manufacturer (OEM) computer-aided design (CAD) data, making it possible to quickly produce parts that fit the latest models. By logging into the Tech Transfer online portal, a member has access to OEM CAD data and the opportunity to request specific data for one or more vehicles.

Rod Test

HeritageIn its March 1962 issue, Rod & Custom magazine launched a series of Rod Tests, in which its editors put hot rods and custom cars through the same kind of driving evaluation that new cars got in Motor Trend and other buff books of the time.

The Latest Tire Designs

Four WheelerTires are especially important because they are the only vehicle components that actually touch the ground. A variety of publications cover the latest tire offerings to help keep consumers and the industry in the loop on new compounds and designs. These publications were among the many that attended the 2016 SEMA Show to document the newest tires available from manufacturers exhibiting at the Show.

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