The Sun Sets on the SPC and Rises Anew on the ETTN

By Regis Finn of The Myteebrite Group Inc.

Emerging Trends & Technology Network, SEMA CouncilWelcome to the Emerging Trends and Technology Network (ETTN), SEMA's newest network, which is an evolution of the Street Performance Council (SPC) and even earlier Sport Compact Council.

In recent times, the SPC experienced success on the cutting edge of emerging trends and technology and often led the way for other SEMA councils and member companies. While this proved to be of great value to members, it was not easy to draw an intuitive connection with the council's name and mission. "Street performance" was just too broad, and the council was more narrowly focused on exploring cutting-edge technology. Therefore, it made sense to change the name from SPC to ETTN and reboot.

The SEMA Board of Directors met with SPC leadership and SEMA staff, reviewed the proposal, and agreed with the ETTN direction. The ETTN would like to thank all of the members and supporters of SPC, SCC and SEMA's Board and staff for their unwavering support and encouragement.

SEMA Hails Proposal to Save Johnson Valley OHV Recreation Area

The Specialty Equipment Market Association (SEMA) has endorsed a proposal by Rep. Paul Cook that would end a five-year debate on how to expand the U.S. Marine Corps (USMC) base at Twentynine Palms, California.  Under the compromise, the Marines would have access to the adjoining Johnson Valley Off-Highway (OHV) Recreation Area for up to 42 days a year for training exercises but the OHV area would be otherwise preserved in perpetuity.

Emerging Trend: Ethanol at the Pump


By Sean Crawford, JE Pistons

  Photo by Tom Shaw

If you haven't noticed by now, most gasoline sold in the United States now contains ethanol. In fact, over 90% of all gasoline contains up to 10% ethanol.

The Environment Protection Agency (EPA) has mandated that ethanol usage in fuel increase from nine billion gallons a year in 2008 to just under 14 billion gallons in 2013. The mandate is part of the Energy Policy Act of 2005, which was expanded by the Energy Independence and Security Act of 2007. The principle behind the laws was well-intentioned but potentially misplaced -- increasing our usage of renewable energy while reducing our dependence on foreign oil.

Year after year, the annual ethanol targets are scheduled to continually rise until we reach 36 billion gallons in 2022. Most of our consumption today is accomplished through the current E10 fuel (90% gasoline, 10% ethanol) commonly found at the pump. Alternatives, such as E85 (85% ethanol, 15% gasoline) for "flex-fuel" vehicles exist as well, but are harder to find in most areas and therefore do not make up the majority of the ethanol usage. It is important to note that gas pump labels for E10 and below are subject to state law. Since a number of states like California don't require a label, motorists may not be aware that they are putting ethanol in their tank.

ETTN Member Logo Download

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ETTN Member Logo Downloading Information - Guidelines for Proper Usage of the SEMA Logo(s)

  1. SEMA encourages ETTN members to post the ETTN Member logo on any personal professional websites and use it on individualized professional-related materials such as letterhead, catalogs, business cards and advertisements.
  2. An ETTN member may not use the ETTN Logo to market a particular product, or affix the logo to a product or to product packaging.
  3. The ETTN Member logo may never be used by a ETTN member as a "stand-alone"; the logo must clearly say "Member" exactly as it is placed shown above.
  4. The ETTN Member logo may not, under any circumstances, be distorted in its display; the logo must be vertically positioned as originally intended (not tweaked, turned upside down, etc.).
  5. The ETTN Member logo may not be printed in any other color(s) than the original red, black and white scheme. If red is unattainable, then all black is permissible.

To download the ETTN Member logo in JPG and EPS format, click "Add to Cart" and follow the check-out procedure. If you require a hi-res version of the logo, please email

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