Good, clean data ensures that all parties in the distribution chain can do their jobs and that consumers get the best products possible. The challenge comes in the variance of formats that are used by different organizations to classify and store their own product data.

Patty Putcharkan, data intelligence manager at MagnaFlow, explained that automotive product data historically has not adhered to any kind of industry standard, creating issues for organizations that need to exchange information. But Putcharkan has noticed that beginning to change.