We have been living in a digital world for a while now and things like standardized product data, a solid web presence, and engaging social media are becoming more and more important in everyday business operations. The Automotive Restoration Market Organization (ARMO) brings you Digital Matters, an update and summary of relevant business topics pertaining to various automotive digital matters.
Each Digital Matters article will feature topics that focus on how your business can benefit from or improve your digital presence. ARMO is dedicated to the preservation of the automotive restoration industry but just because our passion is classic cars, doesn’t mean that we aren’t dedicated to the advancement of technology and the way we do business. Digital does matter.
We want to hear from our membership! If there is a topic you would like to see in Digital Matters, please let us know by contacting Jim Skelly.
What is data standardization? The method of aligning your vehicle applications, product information and digital assets into the Automotive Aftermarket ACES and PIES standards that are used across thousands of manufacturers and retailer/resellers. Data Standards are important because they give us rules, guidelines and structure to share complex information. They ensure we are all ‘speaking the same language’. They provide efficiency in updating and processing electronic catalogs that drive counter lookup’s and websites. Having standardized data can help you access more retailers, WD’s and Jobbers.
For many years, a home-grown computer system that managed sales, inventory and production needs performed adequately for day-to-day business management in a manufacturing business. However, today many companies find that there are missed opportunities and gaps in data collection, limiting their ability to understand how the company is performing in multiple areas.
ACES (Aftermarket Catalog Exchange Standard) is the North American industry standard for the management and exchange of automotive catalog applications (fitment) data. With ACES, suppliers can publish automotive data with standardized vehicle attributes, parts classifications and qualifiers. ACES also prescribes a machine-readable format (XML) for trading partners to use in exchanging vast amounts of catalog information electronically. (Cited from autocare.org)