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Early Adopters Share Their SEMA Data Co-op Insights

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Speaking of Data

An industry-owned and operated project, the Data Co-op is designed to bring full product data management capabilities to participating suppliers at the lowest possible cost.After nine months of beta testing, the SEMA Data Co-op (SDC) is poised to transition to a full system launch beginning in January. During its beta phase, the SDC came to encompass more than 125 data suppliers and more than 55 industry resellers representing data exports from more than 25 brands within the specialty-equipment marketplace. Recently demonstrated at the 2012 SEMA Show, the SDC promises to revolutionize the aftermarket’s approach to product data.

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Home-Run Slugger

How to Optimize YouTube Videos for Search Engines

  Google employees like this one will reward businesses that follow some basic, YouTube optimization best practices.
Google employees like this one will reward businesses that follow some basic, YouTube optimization best practices.

While search-engine optimization on YouTube often comes off as modern-day mysticism best reserved for the high priests of the digerati, it’s actually fairly straightforward if you know what you’re doing. Essentially, you’ll be able to ensure that your YouTube videos pop up higher in search-engine returns if you follow the guidelines below, as recommended by Bobbi Dempsey, author of the MarketingSherpa Report, “30 Minute Marketer: How to Create SEO-Friendly YouTube Content." 

China: A Promising, Emerging Specialty-Equipment Market

As with a similar program for the Middle East, the annual SEMA China Business Development Tour was designed to be a low-cost and high-value way to explore a new market. Activities included two full days of meetings with pre-vetted buyers in Shanghai and Beijing, visits to specialty-equipment shops in both cities, briefings by U.S. government officials based in China and the opportunity to network with both buyers and fellow SEMA members in an informal setting. In addition, trip participants were able to help defray the cost of participating through a three-year, $500,000 Market Development Cooperative Program Grant that SEMA was awarded by the U.S. Department of Commerce.

Fast Facts

Breaking news from member companies Formula Drift Holdings, CargoGlide, Shelby American, Source Interlink Media, National Hot Rod Association (NHRA), Car Guy Nation and more.

Fourth Annual Collector Car Appreciation Day to Be Celebrated July 12, 2013

SEMA and its Automotive Restoration Market Organization (ARMO) and Hot Rod Industry Alliance (HRIA) announced that the next Collector Car Appreciation Day will be celebrated July 12, 2013. The date marks the fourth consecutive commemoration in what has become an annual event to raise awareness of the vital role automotive restoration and collection plays in American society.

Meet the 2012–2013 SEMA Board of Directors

As a trade association, SEMA is governed by an elected Board of Directors that is composed of industry leaders who volunteer considerable time, talent and insight to guide the organization.

Elected by the association’s membership at large, SEMA’s Board of Directors reflects the wide spectrum of businesses to be found within the specialty-equipment marketplace, from manufacturing to distribution, and from sales to service suppliers.


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