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Check Out the SEMA Data Co-op for the First Time…Again!

Imagine a world where you could manage all of your product data in one place, at one time, with the latest state-of-the-art tools. Imagine never again having to use valuable internal resources to create multiple product data files for your customers. Imagine providing better product data delivery than you ever have before, with less effort, lower cost and in the exact format each of your customers require. Imagine the data for your new-product launches being available in near real time, with virtually no delays in delivery to the marketplace. That, my friends, is what the SEMA Data Co-op (SDC) is all about.

Auctions Bring in Nearly $57,000 for SEMA Memorial Scholarship Fund

Dozens of Sponsors Take Part in Ford Mustang Build and Ed Pink Engine Project

Two projects have brought nearly $57,000 to the SEMA Memorial Scholarship Fund, which is dedicated to fostering the next generation of automotive leaders and innovators. Proceeds from two auctions will help provide assistance to university, college and trade-school students seeking careers in the automotive industry. The SEMA Mustang Build—Powered by Women and a custom engine to be built by Ed Pink Racing Engines were sold on eBay through Auction Cause, with parts and labor supplied by dozens of automotive businesses.

The World Stage

The International Happy Hour at the SEMA Show in Las Vegas was the venue for the 2012 Global Media Awards. In front of a crowd of more than 1,000 exhibitors and international buyers, 150 companies learned that their products had been selected by a panel of 25 international journalists as this year’s hottest products, chosen from more than 2,000 entries in the Ideas Alive: New Products Showcase.

Meet Buyers From the Middle East

The SEMA Middle East Business Development Conference is a low-cost program providing the opportunity to meet face to face with buyers from throughout the Middle East. The 2013 event will take place March 13–16 at the Middle East Motor Tuning Show (MEMTS) at the Expo Centre Sharjah, United Arab Emirates. The conference will be held in a dedicated SEMA hall.

SEMA Data Co-op Adds Legacy ACES Conversion as Member Benefit

The Automotive Aftermarket Industry Association’s (AAIA) Legacy electronic catalog standard was retired as of December 2012 and will no longer be supported or updated by AAIA. In order to meet the needs of today’s powerful business applications, the Legacy format has been replaced with the AAIA Catalog Enhanced Standard (ACES). Along with the vehicle configuration database, ACES provides a much more granular and rules-based standard. As the only industry-owned and operated data management service and centralized repository, the SEMA Data Co-op (SDC) is fully compliant with the industry ACES and Product Information Exchange Standard (PIES).

Exit Stage Right

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Automakers at the SEMA Show

The majority of the exhibitors at the SEMA Show are small businesses, but automakers are just as important and are essential to the industry. Many of the OEMs participate by exhibiting at the Show. In addition to generating attendee interest, the automakers also create buzz in the media. Here are just a few articles that resulted from the 2012 SEMA Show.

Now Available: A Fresh Look at People Who Buy Our Parts

It’s certainly no secret that customer information has become a key element of success in business. The more you know about your customers, the easier it is to conduct long-term planning, execute more targeted marketing and ensure success when it comes to strategic investments. That kind of information can be the difference maker when a business is under stress or when it’s time to expand.

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