Automotive Industry News

SEMA Show Online Media Center Yields Product Exposure

Exhibitors can generate excitement for new products and Show-related announcements through the SEMA Show Online Media Center.  The SEMA Show Online Media Center is now available for exhibiting companies to submit show-related press releases to be included on the SEMA Show website, used in association publications and promoted to media attendees. The Online Media Center was designed specifically for journalists to find Show-related news and announcements. With more than 3,000 media in attendance, exhibiting companies will benefit by spotlighting their newest and most innovative products to direct media attention to their booths.

17th Annual Hot Product Showcase a Success

Automotive Restoration Market Organization (ARMO) - SEMA CouncilEach year, manufacturer members of the Automotive Restoration Market Organization (ARMO) submit products to the Hot Product Showcase in order to gain exposure for their businesses. This year marked the 17th annual event at Spring Carlisle, one of the world’s largest gatherings of automotive restoration enthusiasts. The 2014 event was held April 23–26 and boasted more than 60 products from 24 ARMO-member companies.

Tools & Equipment Products

You might be able to start a nail with a screwdriver, but it’s a whole lot easier with a hammer. The proper tool makes any task flow more smoothly—and automotive machining and modification are certainly the beneficiaries of tool and equipment innovations. A wealth of working gear was introduced in the New Products Showcase at the 2013 SEMA Show. We’ve gathered them together on the next few pages for your review and enjoyment. There may be a gem here that can make your next undertaking more of a joy and less of a job.

Fast Facts

Breaking news from SEMA members, including Truck Accessories Group, Covercraft Industries, Advanstar Automotive Group, Quantum Automotive, ReadyLift Suspension, Motovicity Distribution, Silver Sport Transmissions and more.

SEMA Hall of Fame

Honoring Four Visionaries

A pioneer is an innovator. An innovator is a dreamer. A dreamer is an enthusiast. And an enthusiast is what we all are. Each year, the SEMA Hall of Fame recognizes members of SEMA and the automotive aftermarket community who have made a difference as they dreamed ideas and built change—enthusiasts with drive who inspired others and transformed a hobby into a thriving industry, leading a trade association to reach more than 50 years of age and 6,500 members deep.

Torrid Two-Wheelers

Azusa was home to Go Kart Manufacturing, one of the pioneering go-kart fabricators in the mid-’50s, and the race track was located at its facility. Minibikes were a natural offshoot of go-karts. Go Kart Manufacturing built its first minibikes, called Go Kart Cycles, in 1958. Not long after, brothers Ray, Larry and Regis Michrina hand-built their first minibike, a prototype that would lead them to form Michrina Enterprises and build the now iconic Lil Indian minibikes. Given the serious looks on their faces, you’d think these men, clad in leather jackets, helmets, and boots, were vying for the national flat-track motorcycle championship. But, no, they were racing in the second-annual Mini-Bike Jamboree, which took place in the spring of 1961 at the Go Kart Raceway in Azusa, California. The minibike craze was big enough in the early ’60s that Car Craft magazine set aside four pages of its August 1961 issue to cover the Jamboree and its flat-track race, road race and scramble, “which took in much of the unimproved terrain surrounding the Azusa track.”

Azusa was home to Go Kart Manufacturing, one of the pioneering go-kart fabricators in the mid-’50s, and the race track was located at its facility. Minibikes were a natural offshoot of...

THE SAN Is Looking Out for You

SEMA ACTION NETWORKThe SEMA Action Network (SAN) seeks to protect the automotive hobby by bringing together the specialty-equipment industry and the enthusiast community. To achieve this objective, the SAN is involved in many different projects and initiatives. The group participates in events such as the annual Collector Car Appreciation Day and the Hot Rod Power Tour.

In addition, the SAN ensures that its members are aware of relevant legislation on both the state and federal levels through its award-winning Driving Force newsletter. Below are a few recent news articles that highlight SAN activities.

2014 SEMA Russia Business Development Conference

Robert Park (far left), international key account manager for Rigid Industries LED Lighting in Gilbert, Arizona, described his company’s products to a large off-road distributor. “It’s great to see that the aftermarket customizing scene is alive in Russia and that U.S. products are highly sought after,” Park said.  Executives from eight SEMA-member companies traveled with SEMA staff to explore the automotive specialty-equipment market in Russia and determine the potential for products in that country of 142 million. There was some trepidation, given the current political tensions between the U.S. and Russia, but once in Moscow, the group was impressed with what they saw.

“What a country,” said Ed Rossi, vice president of sales for Injen Technology. “It’s full of rich culture, history and majestic sights. Injen Technology ventured to Russia with a bit of skepticism due to the Crimea takeover. We had reservations about how Americans would be treated in light of our contradictory political stances, but the people of Russia were...


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