Automobile Trade Show

Attendee and Media Registration Open for the 2012 SEMA Show

Attendee and media registration for the 2012 SEMA Show is now open at www.SEMAShow.com/register. The annual trade-only event takes place Tuesday–Friday, October 30–November 2, 2012, in Las Vegas.

Buyers registering at www.SEMAShow.com/register before the early registration deadline pay just $25. They will also be sent their badges in the mail in advance of the event, allowing them to hit the Show floor immediately when the SEMA Show opens October 30.

PRI Announces Transition and Sale to SEMA

Performance Racing Industry (PRI), producers of the PRI trade show and Performance Racing Industry business magazine, finalized plans to be purchased by SEMA. With 20-plus years of publishing and management experience at PRI, John Kilroy will serve as vice president/general manager of PRI and assume day-to-day operations for the group. All of the operations, employees and offices will remain intact at PRI’s current location in Laguna Beach, California.

2012 SEMA Show Exhibitor Applications Available

While submissions are accepted any time before the Show (October 30–November 2), manufacturers that return their ESRAs with deposits by April 27 will have greater opportunities to collaborate with Show organizers and participate in the Priority Booth Selection Process. The selection process is the first opportunity exhibitors have to select the actual location of their SEMA Show booths.

SEMA Show Coverage From Every Angle

Whether you attended the 2011 SEMA Show or not, we always recommend checking out the media coverage after the Show. Thousands of media representatives attend the Show each year and their goal is to scour the Show floor for the hottest and best new products available. They’re not simply looking to meet with a few manufacturers. Rather, they’re reporting on the Show so that they can share what’s new with their audience. Below, are just a few examples of the coverage that resulted. As you see more articles, add them to your personal list of Required Reading—you may discover some products that you missed while in Vegas!

Fiat 500’s Title as Hottest Sport Compact Tops Headlines

The second annual SEMA Awards were presented at the 2011 SEMA Show, casting a light on the vehicle models that are most accessory friendly and customizable. The prestigious honors were determined by the vehicle models that exhibitors chose to display most often in their booths. The awards were presented in various categories, including car, truck, 4x4-SUV and, for the first time, sport compact. Recognizing the unique ability that Show exhibitors have to determine trends and influence buying behavior, media took notice and reported on the vehicles that the exhibitors selected. Here are some of the articles that appeared about the awards.

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