Aftermarket News

Top Three Reasons To Join MRC

Manufacturers Rep Council (MRC) - SEMA CouncilI feel strongly about being involved in the MRC for two main reasons. One being that it helps our fellow manufacturers’ representatives by being more proactive with changes in our industry. A second important benefit/reason for being involved is that I am personally using what I learn in my committee activities every day. It is helping me to be a better representative.

Bill Eagan, Performance Rep, Airheart Sales

Top Three Reasons To Join MPMC

Motorsports Parts Manufacturers Council (MPMC) - SEMA CouncilEven with a record number of exhibitors at the Media Trade Conference, MPMC continues to find new ways to deliver member value. Based upon the success of our seminar at the 2011 PRI show, we will host two events in 2012, with member-specific topics intended to help them make better business decisions. Our Hall of Fame ceremony at the PRI show continues to grow in stature, and our Business Guidelines Manual is now available online through the SEI. If you manufacture parts used in motorsports, it’s a great time to be involved in the Motorsports Parts Manufacturer’s Council.

— Kyle Fickler, VP Of Sales, Weld Racing LLC

Top Three Reasons To Join TORA

Light Truck Accessory Alliance (LTAA) - SEMA CouncilBelonging to LTAA has given us an edge in business by taking advantage of the social networking, education and technical information offered. In giving back to society, LTAA has been at the front in supporting SEMA’s charitable efforts such as SEMA Cares and SEMA scholarships. LTAA’s Pinewood Derby raises money for children in need and provides a competitive and fun experience for LTAA members.

—Joel Ayres, VP Sales & Marketing, Bedslide

Fast Facts

McLeod Racing LLC, Source Interlink Media, Automotive Accessories Management USA, Quarter Mile Foundation, Atlas Copco Compressors, Classic Industries, Royal Purple, King Engine Bearings, and more.

Top Three Reasons To Join HRIA

Hot Rod Industry Alliance (HRIA) - SEMA CouncilHRIA is comprised of a group of industry professionals who volunteer their time to develop initiatives that will benefit the hot rodding industry and the future of its livelihood. The partnership between HRIA and Hotrod & Restoration is extremely special because technical, business and new-product education is crucial for our market segment growth. That is what the HRIA Education Day at the Hotrod & Restoration Trade Show is all about.

—Travis Weeks, Publisher/Producer, Hot Rod & Restoration

Top Three Reasons To Join ARMO

Automotive Restoration Market Organization (ARMO) - SEMA CouncilI strongly support the ARMO council and the tasks it fulfills. It is a great watchdog for our hobby and always has innovative ideas for education, youth involvement and government and OEM affairs. The great thing about the energetic council is that members can volunteer their time in order to help with subcommittee tasks. By joining ARMO, you will have great interaction among fellow businesses that will greatly enhance your own.

David A Mihalko Jr., President, Restoration Specialties & Supply Company Inc.


Since its beginning 24 years ago, the PRI Trade Show has become a key asset to race teams, engine builders, track owners, fabricators and retailers in every form of motorsports. Last year, more than 1,100 companies came to the PRI Trade Show to exhibit, and nearly 40,000 motorsports professionals attended. PRI has its own unique constituency and culture, and it has a history of helping build businesses through face-to-face meetings between exhibitors and attendees.

Big Year

About this product:

Gene Winfield was having a big year in 1963 when Petersen Publishing Company photographer Eric Rickman took this photo at Winfield’s car customizing shop in Modesto, California. Rickman was chronicling the progress of several cars being prepped for land speed record attempts at the Bonneville Salt Flats, and he captured Winfield as he was laying out “a super streamlined street roadster over an early Ford frame and running gear.”

SEMA Members may get this content for free!

Regular Price:


Technology Disruption and Future-Proofing Your Business

As a kid, John Waraniak, SEMA’s vice president of vehicle technology, never gave much thought to a college education. He did, however, enjoy building fast toys—plundering the neighbors’ throwaways on garbage day and reconfiguring found treasures such as washing-machine pulleys, lawn-mower engines, old wagons and bikes into saleable contraptions. That was the sort of vision and imagination that led him to two master’s degrees as well as engineering soapbox racers, B-2 stealth bombers and Chevrolet motorsports programs.


Subscribe to Aftermarket News