Aftermarket News

Do You Have Your Tickets Yet?

Sponsored by the SEMA Businesswomen’s Network (SBN), the SEMA Networking Breakfast combined awards presentation and speed-networking event is the quickest way to meet peers, industry leaders and vendor associates who could be instrumental to your business or career. It is open to men and women from all segments of the industry, and it sells out a month before the SEMA Show.

The SBN also gives special recognition at the breakfast to individuals or companies that are making extraordinary strides in the advancement of women and newcomers through three awards: 2012 SBN Athena, Mentor of the Year and Woman of the Year.

Positioned for the Future

Manufacturers Rep Council (MRC) - SEMA CouncilThe Internet, data and industry consolidation have greatly impacted the role of manufacturer agents and how this critical segment delivers value for manufacturers, warehouse distributors (WDs) and accounts. These issues require a progressive Select Committee that will approach council business with a long-term vision to provide the council membership with sustainable solutions. A necessary step in assuring future viability is building a group of volunteers who are committed and willing to ask the hard questions. Through the recent Select Committee elections, the Manufacturers’ Rep Council (MRC) has solidified its foundation with the reelection of four incumbents.

Fast Facts

Announcements from Performance Improvements, The Coker Group, Chicago Automobile Trade Association (CATA), Prestolite Performance, LKQ Corp., and more.

Here to Stay

Given the explosion of sophisticated automatic transmissions in everything from Ferraris and Porsches to the new ZL1 Camaro, Roger Huntington, writing in the April 1967 issue of Car Craft magazine, could have been talking about today’s performance-car market:

“Automatics are here to stay in high-performance American cars. And, in fact, the age-old manual four-speed might just be falling back a hair. A lot of hot dogs like the convenience of two-pedal driving, and it is pretty well established that an automatic is quicker away from the stoplight—other factors equal. This is becoming a very strong sales factor in today’s supercar market. More and more guys are going automatic on their hot street machines.”

Lifetime Achievers

SEMA Honors Nick Arias Jr., Bill France Sr., Mark Heffington and Bob Larivee Sr. With Hall of Fame Induction

For a chosen few, an obsession develops. Regardless of personal or professional success, this select group never stops raising the bar. Even when they take the checkered flag at the track or produce an event that attracts thousands of rabid fans or they literally break the mold when it comes to reinventing performance parts, it’s still not enough. There’s always room for improvement, and every person inducted into the SEMA Hall of Fame spends a lifetime trying to find it.

SEMA Mustang Build Captures Media’s Attention

The SEMA Mustang Build Powered by Women is a unique project that has captured the media’s attention. Hundreds of outlets reported on the announcement that SEMA and Ford have partnered to have a new Mustang customized by a group of female volunteers. The completed vehicle will debut at the 2012 SEMA Show and will then be auctioned on eBay to benefit the SEMA Memorial Scholarship Fund.

Brandy Morrow, YEN Member Insights, August 2012

Brandy Morrow, SEMA YEN Member of the Month Spotlight, Automotive News, Aftermarket News, August 2012

Brandy Morrow on Winning Respect in a Male Dominated Industry

Marketing Coordinator
Spectre Performance, YEN Member

About Brandy

Growing up, Brandy Morrow didn’t envision herself behind the wheel of a race car or working on cars in the hot summer sun. Growing up with a father who was a professional motorcycle racer that transitioned into sales and marketing in the performance industry, the car hobby was never forced on Brandy. In fact, while pursuing martial arts and other mainstream pursuits she didn’t even get her driver’s license until she was 17. Her father Mike then taught her basic vehicle maintenance and enrolled her in a defensive driving course. A year later, looking to learn a little more about vehicle control (after wrecking her first car – a Saturn), Brandy enrolled in an all-women’s autocross school at El Toro Airbase in Orange County with her Honda Del Sol.

Ernie Manansala, YEN Member Insights, July 2012

Ernie Manansala, SEMA YEN Member of the Month Spotlight, Aftermarket News, July 2012

Name: Ernie Manansala

Company: Tribe Agency
Title: CEO
Age: 30
Years In Industry: 10

1) Tell us a little about yourself and what you do. How long have you worked in the industry?

I started at 19 years old as the marketing manager of König Wheels. It was a perfect time for me to be a part of that company. We had the best line of wheels that year, and the founder of König believed that I, based simply on my creative passion, could help bring the brand up to the awareness level that he wanted.

2) How did you get your start and what positions have you held at what companies as you progressed to your current position?

I have been on and off in the industry for about 10 years now. The reason I say that is because we launched NOS Energy Drink which now plays a major role in the automotive industry. In reality, it truly is a beverage company that had many learning experiences after we were acquired by Coca Cola where I remained for a few years to bring the brand to the top 5 energy drinks in the nation.


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