Aftermarket Business

App Crazy

About this product:

“Is there an app for my business?” With the explosion of smartphones and mobile devices, this may be a question you’re asking yourself. After all, apps are fast becoming one of the latest marketing trends, offering significant branding and revenue opportunities for a company. Unfortunately, they can also prove to be a huge boondoggle. So how does a company decide whether and how to jump on the app-development bandwagon?

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Regular Price:

$1.99

The Ultimate Tuning Guide: More Than 650 New Racing and Performance Products

About this product:

Adding a little more power, even just a horse or two, changes the relationship between a car and its driver. Suddenly, drivers become enthusiasts and their cars become “projects.” The 2011 SEMA Show featured 485 exhibitors in the Racing & Performance section, entering more than 650 new products in the Show’s Ideas Alive: New Products Showcase. In an effort to satisfy those passionate consumers, more than 16,000 buyers registered for the Show, specifically to identify the newest trends and hottest products dedicated to engine performance.

SEMA Members may get this content for free!

Regular Price:

$1.99

Nominations Open for SEMA Hall of Fame

Nominations for the SEMA Hall of Fame—the most prestigious honor presented to an individual by the association—are now being accepted. The deadline to submit nominations is March 16, 2012.

Created in 1969, the SEMA Hall of Fame is designed to honor outstanding persons in the industry who have enhanced the stature of, or significantly contributed to, the industry and/or the association’s growth.

Making Facebook Pay

About this product:

Given that Facebook has become critical to any serious social media strategy, it’s no surprise that a number of tools, software packages and apps have sprung up to give businesses a leg up on maximizing their marketing campaigns on the service. Here’s a sampling of some of the most promising.

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Regular Price:

$1.99

Brazil

About this product:

Brazil has long been on a short list of automotive specialty-equipment markets that SEMA is tracking as having the potential to develop into one of the world’s most important. Brazil first came onto the association’s radar screen due its position as the largest market in South America as well as a citizenry known for an obsession with cars, trucks and motorsports.

SEMA executives traveled to Brazil first in 2005, and so it is time now to provide an update on a number of factors that they were exploring back then as well as market changes. In a two-article series (download Brazil Part 2 here), we will look at the factors most typically used by exporters in determining which markets to target.

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Regular Price:

$1.99

Big Wheel

About this product:

Given the importance of wheels in today’s automotive aftermarket, it’s hard to imagine a time when they weren’t a driving force (no pun intended) in vehicle modification and personalization. But that’s exactly what LeRoi “Tex” Smith said to open his November 1963 Hot Rod magazine article about custom and racing wheels.

“Until recently, the wheel was virtually overlooked by hot rodders,” Smith wrote. “Those who were concerned with the wheel usually made do with modified steel items or turned to the one major source of supply, the Halibrand Manufacturing Co.”

SEMA Members may get this content for free!

Regular Price:

$1.99

TORA New-Product Showcase

Light Truck Accessory Alliance (LTAA) - SEMA CouncilThe third edition of the LTAA New-Product Showcase will take place August 3–5, 2012, at the Carlisle Truck Nationals in Carlisle, Pennsylvania. The Showcase provides LTAA-member manufacturers with the opportunity to display their latest light-truck product(s) in front of one of the largest gatherings of truck enthusiasts in the country.

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