Aftermarket Business

Top 3 Reasons To Join YEN

YEN is growing very rapidly and is one of the best ways to open yourself to networking and education opportunities. I encourage any young person in this industry to sign up. You will then be plugged into a network of young executives that is over 800 strong, and you can start getting involved by joining our Member Resource Pool, attending a YEN Mixer or attending the big YEN reception at SEMA. It doesn’t matter the extent to which you get involved at first; it just matters that you take that first step to find out how rewarding the experience can be.

—Lee McGuire, Director of Marketing & Operations, Skyjacker Suspensions

Fast Facts

McLeod Racing LLC, Source Interlink Media, Automotive Accessories Management USA, Quarter Mile Foundation, Atlas Copco Compressors, Classic Industries, Royal Purple, King Engine Bearings, and more.

Top Three Reasons To Join HRIA

Hot Rod Industry Alliance (HRIA) - SEMA CouncilHRIA is comprised of a group of industry professionals who volunteer their time to develop initiatives that will benefit the hot rodding industry and the future of its livelihood. The partnership between HRIA and Hotrod & Restoration is extremely special because technical, business and new-product education is crucial for our market segment growth. That is what the HRIA Education Day at the Hotrod & Restoration Trade Show is all about.

—Travis Weeks, Publisher/Producer, Hot Rod & Restoration

SEMA and PRI

Since its beginning 24 years ago, the PRI Trade Show has become a key asset to race teams, engine builders, track owners, fabricators and retailers in every form of motorsports. Last year, more than 1,100 companies came to the PRI Trade Show to exhibit, and nearly 40,000 motorsports professionals attended. PRI has its own unique constituency and culture, and it has a history of helping build businesses through face-to-face meetings between exhibitors and attendees.

Top Three Reasons To Join SBN

As a member of the SBN select committee, I’ve had the pleasure of working with a group of amazing women who are not only driven to succeed but lots of fun as well! Our networking breakfast during the SEMA Show is now the highlight of my SEMA experience. It’s gratifying to watch hundreds of attendees make worthwhile business connections in such a short period of time.

—Camee Edelbrock, PR/Social Media Manager, Schiefer Media Inc.

Big Year

About this product:

Gene Winfield was having a big year in 1963 when Petersen Publishing Company photographer Eric Rickman took this photo at Winfield’s car customizing shop in Modesto, California. Rickman was chronicling the progress of several cars being prepped for land speed record attempts at the Bonneville Salt Flats, and he captured Winfield as he was laying out “a super streamlined street roadster over an early Ford frame and running gear.”

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SEMA Indicators

About this product:

No one can foretell the future, at least not with any degree of certainty. But a prudent look at marketplace indicators can often provide insights that savvy businesspeople might interpret for a strategic advantage. What follows is a look at some of the signposts along the current business roadway.

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Going Global?

About this product:

If your aftermarket business ranks among the growing list of SEMA-member manufacturers considering overseas exportation, you’re likely weighing shipping logistics as part of the equation. To be sure, the prospect can seem daunting. After all, once you’ve attracted foreign buyers, you have to deliver the goods in the face of numerous hurdles. With the right assistance, however, you can successfully navigate those obstacles and achieve a safe landing for your aftermarket parts.

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10 Major IT Security Trends

About this product:

While the Internet’s white hats have done a great job of keeping the medium’s darker forces at bay, security experts predict that the web will still remain a dangerous place for businesses in the coming year—especially those without digital smarts.

“The web will undoubtedly continue to be the most prominent vector of attack,” said Gerhard Eschelbeck, chief technology officer for Sophos, a web-security firm.

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2011 Opinion Leader Report

About this product:

The opinion leader program continued each succeeding year, including at the 2011 SEMA Show, where some of the nation’s most active and influential automotive enthusiasts provided additional firsthand feedback through participation in onsite focus groups that provided deeper insight into enthusiasts’ perspectives and attitudes about the automotive specialty-equipment industry. The information gathered during these focus groups, and a separate online session with another group recruited at random from the general population, has now been compiled in a new SEMA publication entitled 2011 Opinion Leader Report. It is available free to SEMA members. Non-members may also download the report for $200.

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