Aftermarket Business

Go to the Gemba

SEMA’s Vehicle Technology Center

One of the central principles of lean customization is the Japanese term Genchi Genbutsu, which means “go and see.” To truly understand new business opportunities and the impact vehicle technology is having on automotive specialty-equipment products, you need to Go to the Gemba—the place where value and meaning are created.

E-mail Marketing

About this product:

An Inexpensive Alternative

While there are any number of online services eager to manage your e-marketing for you, the downside to those services is cost. Unlike the one-time fees associated with PC-based software, online service billings generally recur monthly and never disappear. Not surprisingly, many small businesses are deciding to opt for PC-based e-mail marketing software instead, which starts at about $100. Such packages can be every bit as sophisticated as an online service while offering users much more control over how their data and analytics are managed.

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$1.99

SEMA Data Co-op Beta Phase in Full Swing

About this product:

It’s been a long time coming, but the SEMA Data Cooperative (SDC) beta phase is up and running at full speed, with more than 80 specialty parts companies participating.

Starting life as a concept of the earliest SEMA business technology volunteers, the SDC represents the culmination of more than 10 years of effort and evolution into what is arguably the most complete and advanced product data repository ever to serve our industry. The fully operating beta phase represents a real-life “test drive” of the complete SDC production model, which will seamlessly transfer to the live production system late in 2012.

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$1.99

Creating Export Opportunities

The Toyota HiLux is among the best-selling vehicles in the world—hitting more than 14 million units sold in 135 countries worldwide since its introduction. The 1-ton, double-cab, 4x4 pickup benefits from a reputation for reliability and sturdiness, and offers performance and appearance customization opportunities for a wide range of specialty-equipment manufacturers.

Fast Facts

Announcements from Performance Improvements, The Coker Group, Chicago Automobile Trade Association (CATA), Prestolite Performance, LKQ Corp., and more.

New Restoration Products

From Model Ts to musclecars and beyond, the restoration of classic automobiles has been a thriving segment of the automotive specialty-equipment industry for decades. Dozens of new restoration products were introduced to warehouse distributors, jobbers and retailers at the 2011 SEMA Show, and the following pages contain a brief look at all of them, complete with contact information and, where applicable, part numbers.

Winning POP Displays

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Breaking Down the Basics

We’ve all seen them—on the showroom floor, on the retail shelves, at parts counters. Point-of-purchase (POP) and related merchandising displays compete for our attention daily. But do they really work? How are they created? And why should manufacturers consider adding POP/merchandising displays

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A Profitable Partnership

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Restylers and Dealers Create a One-Stop Shop for Consumers to Purchase Specialty-Equipment Parts and Accessories

With new-car sales growing and the economy slowly ticking upward, SEMA News checked in with restylers and restyling experts to find out what to expect in that segment for 2012. Our sources reported that both enthusiasts and more general-market consumers are starting to loosen their purse strings and indulge in specialty-equipment parts to go along with the new rides they just bought.

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