Aftermarket Business

Information Equals Sales

A Conversation With Bob Moore, Chairman of the SEMA Business Technology Committee

Bob Moore is the co-founder and current chairman of SEMA’s Business Technology Committee (BTC) and an unflagging advocate for the use of standardized data and the SEMA Data Co-Op, the industry’s newest sales-generation system. He has been working in the automotive aftermarket since 1976 and is a partner with Jerry McCabe in J&B Service, a consulting company that specializes in the aftermarket.

Milestones

The dust has settled and the 2012 edition of the SEMA Show delivered the goods in a big way. Exhibitors and quality buyers participated in near-record numbers—which in itself is an encouraging indicator—and the buzz on business value was strong. Looking back on the past year, we note some of our other key accomplishments and the road ahead in 2013.

Rev Up Your Online Customer Experience With Logistics

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How to Deliver the Goods to Online Shoppers

A recent study by comScore revealed new insights into the consumer online shopping experience. Commissioned by UPS, the comScore study polled more than 3,100 online shoppers and evaluated consumer perceptions and shopping habits ranging from pre-purchase to delivery and even the returns process.

The online retail market for automotive parts and accessories continues to emerge as a tremendous growth opportunity for the aftermarket parts industry. While appraisals of sales volumes within the online auto parts industry vary, estimates range from $1.8 billion to $4 billion annually.

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Product Data

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Fuel for the Retail Sales Machine

Think about the last time you wanted to make a significant purchase. Did you do any research, or did you just run down to the nearest store and pay whatever price they were asking for the item?

On average, more than 80% of consumers research products before buying. Many of those purchases happen in brick-and-mortar retail stores, and many happen online. The point here is not where a product is purchased but rather how the buying decision is made. You can’t do research without product information, right?

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Going Mobile on the Cheap

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Making Your Website Mobile-Friendly for $100 or Less

There are scores of mobile template providers and conversion services that can now make your website mobile-ready for $100 or less. Businesses looking to quickly establish a mobile-friendly presence on the web can take heart: There are scores of mobile template providers and conversion services that can now make your website mobile-ready for $100 or less.

"The nine out of 10 small businesses that still do not have optimized mobile sites because of technical or financial restraints now have the means to build their own professional-looking, brand-identical mobile sites at rock-bottom rates," said Ben Seslija, CEO of bMobilized.

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$1.99

Game Change

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Mobile to Be Most Popular Device for E-mail by Close of 2012

While the tech world is riddled with paradigm shifts, the latest is a doozy: By the close of 2012, mobile devices will overtake PCs as the most popular devices for reading e-mail. That fast-approaching upheaval is expected to be a brain-rattler for marketers who will be forced to reconfigure their marketing e-mails to fit much smaller devices, which take longer to download e-mail—especially when those messages are laden with bloated multimedia.

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The SEMA Data Cooperative

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An Industry Solution for Data Independence

As the SEMA Data Cooperative (SDC) gets up and running, its officers are getting a lot of questions and comments from participants, curious observers and skeptics. They range from those who are currently active in managing their data to folks who are just realizing that product data management is fast becoming a requirement to do business in today’s marketplace.

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$1.99

Sorting Out Health Care Options

Supreme Court Upholds Affordable Care Act; Employers Face Important Decisions

After months of speculation and uncertainty, the U.S. Supreme Court ruled that the Patient Protection and Affordable Care Act (ACA) was constitutional, including the mandate that requires individuals to obtain minimum coverage by 2012 or face a penalty tax. The Court’s decision now sets in motion full implementation of the law. This article focuses on upcoming decisions to be considered by SEMA-member companies.

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