Aftermarket Business

The Product Data (R)evolution

I often like to refer to the development cycle of the Internet in terms of “dog years.” That is, for every year that traditional business processes mature, it feels like the Internet has advanced seven. For the uninitiated, it’s a crazy, unpredictable ride that seems to push forward at a rate fast enough to make us feel like we’ll never catch up, no matter how attentive we are.

Have You Ever Had the “Parking Lot” Experience?

Many of us who drive an accessorized vehicle have experienced an encounter like this in a parking lot at one time or another. We’re accustomed to the eyes following us as we drive in, but this time someone approaches for a closer look, and starts asking questions. “Hi, there! Cool truck. What’s that cover you have on the bed?” And the conversation ensues. Before you know it, you may be describing various accessories, their function and even how much they might cost or where to get them.

Mobile Check-Up

About this product:

Making Sure Your Mobile Website Looks Good on All Devices

Businesses must also verify that their mobile sites look good on as many mobile devices as possible. New research from Pew Internet Research and others indicates that the United States is still in a frenzy over all things mobile—and that you’re losing money if your mobile website is not rendering properly on all devices. It’s not enough to simply have a mobile-optimized website these days. Businesses must also verify that their mobile sites look good on as many mobile devices as possible.

SEMA Members may get this content for free!

Regular Price:

$1.99

International Vehicle Measuring Program Puts Global Vehicles in the Hands of U.S. Manufacturers

Despite talk about vehicles becoming uniform from market to market, some of the hottest global vehicles are currently not sold in the United States. Examples include the HiLux, new Ford Ranger T6, Chevy Trailblazer and VW Amarok, which are all widely available on every continent but are not sold in the United States or Canada.

Information Equals Sales

A Conversation With Bob Moore, Chairman of the SEMA Business Technology Committee

Bob Moore is the co-founder and current chairman of SEMA’s Business
Technology Committee (BTC) and an unflagging advocate for the use of
standardized data and the SEMA Data Co-Op, the industry’s newest
sales-generation system. He has been working in the automotive
aftermarket since 1976 and is a partner with Jerry McCabe in J&B
Service, a consulting company that specializes in the aftermarket.

Need a Store Makeover?

About this product:

These Design and Fixture Suppliers Can Help

When it comes to shelving, displays and merchandising, color coordination plays an essential role in establishing your retail brand and making your store memorable for customers.

Like many retailers, you may have been tightening your belt against a sluggish economy for the last few years while striving to improve your social media and Internet marketing. But in doing so, have you neglected your aftermarket business’s most important asset? Look around you. How does your retail space stack up against the competition, especially the chain auto parts or big-box superstore down the street?

SEMA Members may get this content for free!

Regular Price:

$1.99

Ready for Launch

Now It’s All About the Data SALES

It’s been quite a journey. Some 10 years ago, the simple but now prophetic words of good friend and visionary Jerry McCabe launched a tenacious group of volunteers in pursuit of an industry solution for product data creation, storage and distribution: “It’s all about the data.” Now, after years of planning, adjusting and adapting—and a nine-month “test drive” in the beta phase—the SEMA Data Co-op (SDC) is readying for launch of the live production system in January.

Early Adopters Share Their SEMA Data Co-op Insights

About this product:

Speaking of Data

An industry-owned and operated project, the Data Co-op is designed to bring full product data management capabilities to participating suppliers at the lowest possible cost.After nine months of beta testing, the SEMA Data Co-op (SDC) is poised to transition to a full system launch beginning in January. During its beta phase, the SDC came to encompass more than 125 data suppliers and more than 55 industry resellers representing data exports from more than 25 brands within the specialty-equipment marketplace. Recently demonstrated at the 2012 SEMA Show, the SDC promises to revolutionize the aftermarket’s approach to product data.

SEMA Members may get this content for free!

Regular Price:

$1.99

Home-Run Slugger

How to Optimize YouTube Videos for Search Engines

  Google employees like this one will reward businesses that follow some basic, YouTube optimization best practices.
Google employees like this one will reward businesses that follow some basic, YouTube optimization best practices.
   

While search-engine optimization on YouTube often comes off as modern-day mysticism best reserved for the high priests of the digerati, it’s actually fairly straightforward if you know what you’re doing. Essentially, you’ll be able to ensure that your YouTube videos pop up higher in search-engine returns if you follow the guidelines below, as recommended by Bobbi Dempsey, author of the MarketingSherpa Report, “30 Minute Marketer: How to Create SEO-Friendly YouTube Content." 

China: A Promising, Emerging Specialty-Equipment Market

As with a similar program for the Middle East, the annual SEMA China Business Development Tour was designed to be a low-cost and high-value way to explore a new market. Activities included two full days of meetings with pre-vetted buyers in Shanghai and Beijing, visits to specialty-equipment shops in both cities, briefings by U.S. government officials based in China and the opportunity to network with both buyers and fellow SEMA members in an informal setting. In addition, trip participants were able to help defray the cost of participating through a three-year, $500,000 Market Development Cooperative Program Grant that SEMA was awarded by the U.S. Department of Commerce.

Pages

Subscribe to Aftermarket Business