Preview of a New Report on the Side-by-Side Accessory Marketplace

Spurred by the growth in the number of utility task vehicles (UTVs) over the last decade, SEMA recently released a new report examining the size, types of accessories and accessory purchasing processes involved in this burgeoning powersports segment.

UTVs, also known as side-by-sides, evolved as an offshoot of the all-terrain vehicle (ATV) market. The earliest models were spawned by the need for greater cargo capacity for those who used three- and four-wheel cycles for work tasks on farms, job sites, golf courses and other areas where off-road performance was required but a fullsize pickup was unnecessary or too cumbersome.

Though Japan slipped from the number-three car consumer worldwide in 2011 to number five in 2012, love for automobiles remains very strong among the Japanese. Like Americans, the Japanese are holding on to their cars longer, which makes for a very interesting opportunity for the custom market. People have a desire to give their cars a facelift after a few years when they hold on to them, and that results in more sales for those engaged in the custom-car market. From swapping out wheels to updating headlights to modernizing the entertainment system, the aftermarket business in Japan is booming, and consumers continue to look for new products to enhance their driving experiences.

With the spring selling season gaining momentum, now is the time to be thinking about how to get your share of sales in the months ahead. Economic forecasts look promising in many areas, meaning we could be looking at some strong signs of normalcy coming to the marketplace after a seven-year drought! With that positive swing, however, will come more aggressive competition than ever. Businesses that have struggled to keep inventory available will be filling the shelves, and competitors will regain market position and confidence as their business kicks in.

So how do you stake your claim early and keep that competitive edge? It’s back to the basics, with strong inventory availability, great customer service, multifaceted marketing and a competitive position on price.

Actually, the photo you see here represents the dawn of several eras. The picture was taken at the very first SEMA Show, which was known in 1967 as the High Performance & Custom Trade Show and was held in January of that year at Dodger Stadium in Los Angeles. The car in the booth is a Camaro, Chevrolet’s answer to Ford’s wildly popular Mustang.

After letting Ford own the personal sporty-car market for more than two years, Chevrolet finally introduced its entry into the pony-car segment just a few months prior to the trade show. For musclecar enthusiasts, the booth represents a watershed moment—the very first Chevrolet dealer, Nickey Chicago, to offer a big-block conversion for the Camaro, developed by Nickey and race car builder Bill Thomas.