Aftermarket Business

The Great California Street Rod Civil War

At the 1973 Street Rod Nationals (or so the story goes), rod builders Andy Brizio and Lil’ John Buttera got into a, shall we say, friendly discussion about which end of the Golden State produced the best street rods. Southern Californian Buttera ribbed Brizio, who was from South San Francisco, about how the Bay Area cars were “average” mechanically but were topped by outstanding paint jobs to make them seem more special. Brizio, in turn, said L.A. turned out trick show cars that couldn’t be driven very far. One thing led to another and (so the story goes) the discussion devolved into a “my new car will be better than your new car” challenge. At the 1973 Street Rod Nationals (or so the story goes), rod builders Andy Brizio and Lil’ John Buttera got into a, shall we say, friendly discussion about which end of the Golden State produced the best street rods. Southern Californian Buttera ribbed Brizio, who was from South San Francisco, about how the Bay Area cars were “average” mechanically but were topped by outstanding paint jobs to make them seem more special. Brizio, in turn, said L.A. turned out trick show cars that couldn’t be driven very far. One thing led to another and (so the story goes) the discussion devolved into a “my new car will be better than your new car” challenge.

Web Suppliers

Industry data standardization has led to an explosion of parts and related information that can now be made available to dealers and aftermarket retail outfits online. Today’s web developers offer manufacturers as well as end users powerful tools to disseminate and access a seemingly infinite number of products in the marketplace by part, vehicle and application. Online Tool-Building for Your Business

In many ways, developing a strong web presence has become a whole lot simpler. In other ways, it can be more confusing than ever.

“With all the technology out there, websites are just easier to build now than they used to be,” said Bill Lundberg, product manager, automotive industry, for ARI (formerly 50 Below). “Local website designers have become abundant. Many designers still focus on the desktop version. Great website presence, however, relies on helping your customers on all types of devices and using the best tools for the job.”

SEMA Garage: What’s In It for You?

Chris Kersting, SEMA President and CEO The compelling image you see on the cover of this issue was a byproduct of a visit by the world-famous SO-CAL Speed Shop crew. They came by to check out the newly completed SEMA Garage and to touch base with one of their celebrity clients—rock guitarist and legendary car collector Billy Gibbons. SO-CAL was among the first of many SEMA-member companies that will use the tools and facilities we have assembled in the SEMA Garage.

The SO-CAL team took advantage of the SEMA Garage FaroArm laser scanner to capture the exact curvature of the ’34 Ford’s sleek body panels to quickly fabricate a new custom trim piece. It’s an example of how the latest scanning and rapid prototyping tools can revolutionize the way our industry develops products.

SEMA DATA CO-OP

Jon WylyData Receivers: Now Is the Time to Speak Up!

July marks the end of the first full year of operation of the SEMA Data Co-op (SDC) Product Information Management System (PIMS), and this fledgling new business is well on its way to becoming what we intended it to be—the definitive centralized product data repository for the SEMA marketplace. Now hosting more than 300 supplier brands of data, 2 million part numbers and more than 30 million vehicle application records, the SDC is a legitimate and valuable source for product data to power wholesale distributor (WD), retail and web businesses.

Fast Facts

Breaking news from SEMA members, including Wes-Coast Marketing, Holley Performance Products, Midwest Truck & Auto Parts, Flex-a-lite, Fidanza Performance, The Society of Collision Repair Specialists and more.

’15 Ford Mustang, F-150 CAD Data Available

Ford Motor Co. has made CAD information available for the ’15 Mustang and F-150. The data is accessible to SEMA manufacturing members who are subscribed to the SEMA Technology Transfer program. The program, which was established more than 10 years ago to help manufacturers minimize or eliminate reverse engineering for production, is available for $360 per year. Other OEMs that are part of the program include Chrysler, General Motors and Scion.

Second Annual SEMA Launch Pad Presented By YEN

After the success of last year’s Launch Pad competition, SEMA is excited to announce that the contest will return for a second year at the 2014 SEMA Show in Las Vegas. Sponsored by the Young Executives Network (YEN), the SEMA Launch Pad offers innovators under the age of 40 an industry platform to showcase their businesses and win a significant package to help them market a new automotive product or service.

Making the Old New and Bringing Out the Luster

Car-Care and Restyling Products From the 2013 SEMA Show

From classic cars to today’s modern muscle, every automobile requires care, and each can also benefit from components that may subtly or outrageously change a vehicle’s appearance. At the 2013 SEMA Show, dozens of products were displayed under the car-care and restyling classifications in the New Products Showcase. The range of innovation ran from spoiler sunroofs and body side moldings to polishes, waxes and protective films. We’ve gathered the full contingent for your perusal here, along with comments on industry trends from a few executives who represent some of the industry’s leading car-care companies.

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