Aftermarket Business

The Buzz for the 2014 SEMA Show: SEMA Ignited

Chris Kersting, SEMA President and CEO If you’re not registered to participate in the SEMA Ignited event, now is the time to get in. The event concept is simple. After four days behind closed doors in the Las Vegas Convention Center, visible only to industry professionals, participating cars and trucks from the SEMA Show will roll out on Friday, November 7, to assemble at one of the newest landmarks in the city, the High Roller observation wheel at the LINQ entertainment district. There, from 4:00 p.m.–10:00 p.m., consumers and the media will be able to experience the hottest cars, products and personalities from the SEMA Show and enjoy food and music in a culminating celebration. Participation in the event will be free of charge to SEMA exhibitors, attendees and consumers.

Trade-Show Leads

Veteran Show attendees know that every first-time exhibitor represents a business opportunity. At the 2014 SEMA Show, attendees will come face-to-face with more than 415 new exhibitors. Visit www.semashow.com/floorplan for a listing of SEMA Show exhibitors.The Keys Are Collecting, Qualifying and Following Up

According to a report entitled “2013 SEMA Show Research”—a post-Show survey of exhibitors and attendees—almost 90% of exhibitors at the 2013 SEMA Show said that they exhibit in order to generate leads and increase awareness of their companies. Slightly higher percentages said that those objectives were met at the 2013 Show.

Before It Was an Outlaw

Were you to park a ’14 Chevy Malibu next to a ’56 Bel Air and open the hoods of each, the contrast would be remarkable. The Malibu’s short, wide engine bay is so full of plastic covers, tubes, hoses, wires, bottles and other equipment that the car’s four-cylinder engine is barely visible—if at all. Were you to park a ’14 Chevy Malibu next to a ’56 Bel Air and open the hoods of each, the contrast would be remarkable. The Malibu’s short, wide engine bay is so full of plastic covers, tubes, hoses, wires, bottles and other equipment that the car’s four-cylinder engine is barely visible—if at all.

The Bel Air’s Turbo-Fire V8, on the other hand, stands out in the ’56 Chevy’s spacious engine compartment, covered in bright orange paint and hooked to a canister air cleaner, a couple of radiator hoses and little else. Ask any shadetree mechanic why he prefers to work on old collector cars over today’s computer- and emissions-controlled vehicles and the answer usually comes down to: “They were so much simpler then.”

Attract Buyers Before the SEMA Show

Four Expert Tips for Building Online Buzz for Your Booth Starting Today

The latest registration statistics for this year’s SEMA Show indicate a more than 5% increase in the number of buyers planning to hit the Show floor on Tuesday–Friday, November 4–7. With more buyers than ever coming to the Show, an exhibitor’s obvious goal is to entice as many of them into the company booth as possible. You’ll likely do this with new-product introductions, updates to signature product lines, booth demonstrations, project-vehicle reveals and even, perhaps, celebrity appearances. However, all of those tactics do little good if you don’t build buzz about them ahead of time.

Are you Skating to Where the Puck Is Going to Be?

Jon WylyArguably one of the greatest hockey players ever to pick up a stick, Wayne Gretzky is also credited with one of the most insightful quotes ever about focus and achievement: “I skate to where the puck is going to be, not where it has been.” This simple thought captures the essence of staying ahead of the game: Think ahead, pay attention to where things are going, and go for it! Whether you are anticipating future trends in automotive accessories and performance or you’re staying on point with business technology, it’s critical to always be looking forward.

Recruiting and Cultivating for the Future

Chris Kersting, SEMA President and CEO For decades now, SEMA members have expressed concern about the aging of the automotive specialty segment and the number of young enthusiasts entering the marketplace and our workforce. Addressing those concerns, SEMA has developed a number of initiatives, many of which have matured and grown. There has been expansion of the SEMA Young Executive Network (YEN), now 1,300 strong; development of a robust student program that brings 500-plus automotive students to the SEMA Show each year; and substantial support of other productive youth-oriented automotive programs, such as Hot Rodders of Tomorrow.

Speaking Out: New Select CommitteeMembers Share Goals and Vision

Professional Restylers Organization (PRO) - SEMA CouncilIt’s official! Four incumbents and three freshmen have joined the Professional Restylers Organization (PRO) select committee. Incumbents include Bob Carnahan; Dave Edmondson, Roadwire Inc.; Ginger Glover, Truckers Toy Store; and Ellen McKoy, EMK Marketing. Newcomers are Kimberly Callahan, Insignia Group; Mike Timmons, BedRug; and Steve Weimar, Rosen Entertainment Products. SEMA Member News recently asked the committee members about their goals and the reasons they’ve chosen to get involved.

Retail Spotlight

Jotech Motorsports’ Formula for Success: Love What You Do and See Projects Through

Jotech Motorsports, located in a 14,000-sq.-ft. facility in an industrial complex three miles off I-635 in Garland, Texas, has been in business for 20 years. The company started in a small, 800-sq.-ft. shop averaging $30,000 in monthly sales of Honda and Acura products. It has since grown to a $150,000–$300,000-per-month business with seven employees.

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