Aftermarket Business

Securing the Cloud

While untold numbers of businesses are saving money by moving to the cloud, IT experts say that these companies need to ensure that their cloud contracts include ironclad security protections or they’ll suffer an uncertain future.Key Contract Provisions

While untold numbers of businesses are saving money by moving to the cloud, IT experts say that these companies need to ensure that their cloud contracts include ironclad security protections or they’ll suffer an uncertain future.

“Look at the news on any given day,” said Ron Zalkind, chief technology officer at CloudLock, a service provider that helps companies secure public cloud accounts, such as Google Apps and Sales Force. “You’ll clearly see that the number of risks and data breaches is accelerating.” Moreover, getting from “uncertainty” to “protected” can be more difficult than you might expect, given that many providers of cloud services are reluctant to put their security assurances in writing.

SEMA Show Ends With an After Party

For the first time in its long history, the 2014 SEMA Show ended with an “after party” called SEMA Ignited, where the general public viewed hundreds of cars and trucks from the trade-only event. Thousands of enthusiasts came out to get up close with one-of-a-kind cars, trucks and SUVs. Reporters flocked to SEMA Ignited as well to witness the thrill and excitement of this brand-new venue. Read on to see what reporters had to say about the first-ever SEMA Ignited. And tune in to the one-hour TV special scheduled to air on the Velocity Network in March 2015 to see footage of the event and the Battle of the Builders competition that culminated at SEMA Ignited.

Rich Barsamian SEMA Person of the Year

Over the course of his career, Rich Barsamian has forged an impressive list of accomplishments while working for some of the industry’s most recognized companies, including Grant, Edelbrock, GT Performance Products and Advanced Clutch Technology. Along the way, he has also served on SEMA select committees for the Young Executive Network (YEN), the Motorsports Parts Manufacturer Council (MPMC), the Hot Rod Industry Alliance (HRIA) and the SEMA Scholarship Committee.

Wild Outdoor Headers

Hot Rod magazine’s LeRoi Smith took this photo in the spring of 1963 outside of Barr’s Muffler Shop in Studio City, California, for an article on building a cost-effective exhaust system for an Olds-powered hot-rod roadster. That’s Bobby Barr in the foreground talking to Jerry Eames by the tube bender. This photo is an outtake from the shoot; in the photo that appeared in the magazine, Barr and Eames are far more intent on their work. Hot Rod magazine’s LeRoi Smith took this photo in the spring of 1963 outside of Barr’s Muffler Shop in Studio City, California, for an article on building a cost-effective exhaust system for an Olds-powered hot-rod roadster. That’s Bobby Barr in the foreground talking to Jerry Eames by the tube bender. This photo is an outtake from the shoot; in the photo that appeared in the magazine, Barr and Eames are far more intent on their work.

According to Smith, the whole exhaust system—the open headers plus cut-outs to glasspack-filled pipes running under the car—cost just $150.

Fast Facts

Breaking news from SEMA member companies, including Wes-Coast Marketing, Truck Accessories Group, Air Lift Co., VP Racing Fuels, Challenger Lifts and more.

Are You Using New SEMA Tools to Meet Vehicle Technology Challenges?

Chris Kersting, SEMA President and CEO Those who have attended the SEMA Show are likely aware of SEMA’s collaborative relationship with the Clemson University International Center for Automotive Research (CU-ICAR). SEMA’s partnership with CU-ICAR is now in its fifth year. It’s been a great partnership that yields useful tools to help SEMA members cope with vehicle technology and advance their products. Clemson has state-of-the-art equipment and top engineering talent to stay abreast of the newest automotive technologies. By connecting CU-ICAR and its graduate-level students and professors with the aftermarket, SEMA is shaping world-class research into practical tools for our member companies.

One example is the just-released “Ride Guide,” a publication that puts more science into the matter of wheel/tire performance and selection. With support from SEMA and the Wheel & Tire Council (WTC), CU-ICAR recently conducted months of testing to determine the performance differences of varying wheel and tire combinations.

INDUSTRY NEWS

Not Too Early to Reserve Space for the 2015 SEMA Show

Manufacturers looking to get a jump on planning for 2015 can reserve booth space for next year’s SEMA Show at...

6th Annual Collector Car Appreciation Day to Be Celebrated July 10

SEMA’s Automotive Restoration Market Organization and Hot Rod Industry Alliance have announced that the next Collector Car Appreciation Day will be celebrated on July 10, 2015.

Another Closing of Another Show

While the 2014 SEMA Show is now in the history books, highlights from the annual event live on as media coverage continues to highlight the vehicles, products and activities from the event. One consistent theme year after year is that the SEMA Show is a place for the industry to discover new automotive aftermarket trends.

The 2014 SEMA Award

Attending the annual SEMA Award presentation were (from left) Alan Batey, president of GM North America and global Chevrolet brand chief, accepting for the ’14/’15 Chevrolet Silverado as Hottest Truck; Jeff Conrad, senior vice president and general manager of Honda Division, accepting for the ’15 Honda Fit as Hottest Sport Compact; Chris Kersting, president and CEO of SEMA; Pietro Gorlier, president and chief executive officer of MOPAR brand service, parts and customer care, Chrysler Group, accepting for the ’14/’15 Jeep Wrangler as Hottest SUV; and Dave Pericak, Mustang chief engineer, accepting for the ’15 Ford Mustang as Hottest Car. The Hottest Vehicles of the 2014 SEMA Show

SEMA annually recognizes four vehicle models that specialty-equipment manufacturers believe are the best platforms for accessorization and that showcase the year’s coolest products. The awards are presented on the first day of the SEMA Show based on the total number of vehicles chosen for display in exhibitor booths at the annual event. Each booth vehicle represents a vote by the exhibitor. The SEMA Award honors are presented in the categories of Hottest Car, Hottest Sport Compact, Hottest Truck and Hottest SUV.

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