Aftermarket Business

SEMA SPY PHOTOS

GMC Acadia

The GMC Acadia is reportedly moving to GM’s new Chi architecture, which is said to result in a slightly downsized crossover.

Nissan Maxima Sport.

This new Nissan Maxima test car has less camouflage around key elements of the design, including its C pillar and side-window profile.

Industry News

Take a Tour of the SEMA Garage

SEMA members are invited to take free tours of the SEMA Garage and enjoy breakfast through three SEMA Garage Tour dates—March 3, 10 and 17. The tours, which will take place on each of the dates from 9:00 a.m.–11:30 a.m., will take members through the Garage to learn of the tools available to developed and market products faster and more cost effectively.

Key Exhibitor Dates for the 2015 SEMA Show

SEMA Show management has announced several key dates for companies interested in exhibiting at the 2015 SEMA Show, November 3–6, in the Las Vegas Convention Center.

SP Engineering: Consistently Evolve With the Market

Rory Rodgers, who handles sales and marketing, stressed the importance of always stocking at least a few lines of inventory to keep wait times down. Founded by Alex Shen 18 years ago, SP Engineering began as a tuner shop in a humble 4,800-sq.-ft. facility with three employees in City of Industry, California. The company has since expanded into retail with a 13,000-sq.-ft. facility, five lifts and 13 employees.

Business has changed drastically for SP Engineering since the Nissan GT-R launched in 2008. The company previously worked with a mixture of Japanese cars and European exotics, including the 2JZ, RX7, 350Z and V12 Lamborghini. Since 2008, the GT-R has represented about 90% of SP Engineering’s market.

Revised “PRO Sales Training Manual” Gives Restylers a Competitive Edge

Professional Restylers Organization (PRO) - SEMA CouncilThe Professional Restylers Organization (PRO) recently released the second edition of the “PRO Sales Training Manual,” a resource designed to help restylers, trimmers and accessory retailers build more successful dealer-direct sales strategies. The original idea for the resource came about at a long-range planning meeting a decade ago.

MPMC at PRI Features Hall of Fame Inductions

Motorsports Parts Manufacturers Council (MPMC) - SEMA CouncilThe Motorsports Parts Manufacturers Council (MPMC) pursued a wide-ranging agenda at the 2014 Performance Racing Industry (PRI) Trade Show held December 11–13 in Indianapolis. The first-ever MPMC open meeting was held on the Wednesday before the show and featured SEMA Data Co-op (SDC) Membership Director Jim Graven, who shared how manufacturers can benefit from organizing their product data through the SDC.

Media Preview Event Draws a Crowd: Apply Now for the 2015 Event

Light Truck Accessory Alliance (LTAA) - SEMA CouncilOn the Monday prior to the 2014 SEMA Show, the Light Truck Accessory Alliance (LTAA) hosted a Media Preview, giving nearly 200 journalists a head start on their truck, SUV and off-road coverage for the week. The goal was to allow council members to meet one on one with media reps, making contacts and introducing new products without sacrificing valuable floor time with buyers.

Each of the 18 manufacturer participants was chosen from an application pool by lottery to set up temporary exhibit space within the Media Center in the Las Vegas Convention Center

Rugged Ridge/SEMA Cares Jeep Auctions for $85,000

Charities and Student Builders Benefit From an Exciting SEMA Garage Project

The ’15 Omix-ADA Jeep Wrangler JK Sport featured at this past November’s SEMA Show has sold for $85,000 to benefit SEMA Cares charities. The sale came on the Barrett-Jackson auction block on Wednesday, January 16, in Scottsdale, Arizona. Known as the Rugged Ridge/SEMA Cares Jeep, the upfitted, dirt-ready vehicle was originally procured with funds from a 2013 Omix-ADA donation and contained a total of $30,000 in aftermarket parts and accessories from other donor companies, including Falken Tire, Super Chips, Rugged Ridge and Kicker. It was also clad in custom paint by Theresa Contreras from LGE-CTS Motorsports. Perhaps most notably, however, it was customized through a collaboration with the Alex Xydias Center (AXC) for Automotive Arts, in which a team of AXC students modified the standard four-door JK at the new SEMA Garage facility in Diamond Bar, California. All of the proceeds from the Jeep’s auction will go to benefit Childhelp America and Victory Junction.

SEMA Ignited

SEMA Ignited closed out the week of the 2014 SEMA Show with an afterparty like no other, and a public tribute to the best car builders on the planet. As the Convention Center doors closed and the trade-only Show ended on Friday, hundreds of custom vehicles roared to life, forming the now-traditional SEMA Cruise.

This year’s exit parade had a different destination, however—straight down Paradise Road and on to The LINQ in Las Vegas. With the high-roller observation wheel in the background, the world’s first car show that exclusively featured cars from the SEMA Show opened to the public. Enthusiasts were over-the-moon about the chance to get up close and pose next to cars built by true automotive legends.

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