TORA Information

Throughout the decade and beyond, quality and service will be the hallmarks of successful businesses.

Members of the Truck & Off-Road Alliance (TORA) are industry professionals dedicated to these ideals, and to facing the challenges associated with them head on. They’ve joined together to form a potent coalition whose mission is to determine and shape the future of the light-truck accessory industry. Through cooperative action, members work together to develop effective strategies and programs that specifically address the needs of this industry. The ultimate goal: to ensure the viability and longevity of this increasingly expansive and vibrant market segment.

TORA is a council of the Specialty Equipment Market Association (SEMA). If your company manufactures, distributes, sells and/or installs accessories for light-duty pickup trucks, vans and SUVs, or provides services to the light-truck accessory industry, TORA welcomes your participation and encourages you to join today. The benefits are priceless.

Powerful reasons to join TORA today:

  1. Representation of the collective interests of all members through a single, powerful voice that can play a significant role in shaping the industry.
  2. A forum for addressing the issues facing the light-truck accessory industry.
  3. Unlimited networking opportunities through council meetings, functions and special events.
  4. Dealer education in the form of workshops and seminars held throughout
    the year.
  5. Industry recognition at annual awards ceremonies.
  6. ...And much more!

How Do You Get Involved?

TORA invites all companies serving the light-truck accessory market to join in meeting these critical goals. To become active in TORA, your company must first be a SEMA member. Join SEMA now. TORA participation also includes an annual dues supplement, the proceeds of which are used to fund council-specific programs and activities ($50 for truck/car clubs, $100 for all other SEMA members). For more information, contact Allan Keefe

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